SEO is the process to improve your site to increase its visibility.  SEO plays its role when people search for services or products related to your business in Bing, Google, and other search engines. For a better visibility, your pages must have more in the search results of engines. And the more likely you are to gain attention and attract prospective and existing customers to your business.

How SEO works?

Search engines like Bing or Google use bots to crawl pages on websites. These bots go from website to website, collecting information about those pages, and marking them in an index. Let’s take an example, the index is like a giant library where a librarian can pull up a book, to help you find exactly what you’re looking for.

After that, algorithms are used to identify the pages in the index, taking into account hundreds of ranking factors or signals, to analyze the order of pages that should appear in the search results. As we compare it with a library, the librarian has to read every single book in the library and then be able to tell you exactly which one will have the answers to your questions.

SEO success factors can be considered substitutes for aspects of the user experience. This is how search bots evaluate exactly how well a website or web page can give the searcher what they are searching for. 

Periodic table of SEO:

The periodic table of SEO Factors organizes the factors into six main categories. Each is based on its overall importance to SEO. For example, content quality and keyword research are the key factors of crawling. And content optimization and speed are important sites architecture factors.

The recently updated SEO Periodic Table contains a list of Toxins that diminish from SEO best practices. These are the tricks that might have been sufficient to set a high ranking back in the day when the engines’ methods were much less sophisticated. They might even work for a short time, at least until you are caught.

A brand-new Niches section, deep-dives into the SEO, has success factors behind three keys: Local SEO, News or Publishing, and Ecommerce SEO. A periodic table of SEO will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and online store.

The  SEO algorithms are designed in such a way that they provide users with an efficient search experience. Analyzing your site and content with these factors can help your pages rank top in the search results.

Importance of SEO for marketing

SEO is a prime part of digital marketing because people searched trillions of times every year, often with commercial intent to find information about products and services. Search is the primary source of digital traffic for brands and supplements other marketing channels. Greater visibility and ranking higher in search results than your competition may have a material impact on your bottom line.

In addition, SEO is the foundation of an integrated marketing ecosystem. When you get what your website users want, then you can implement that knowledge across your campaigns across your website, social media properties, and more.

Some SEO Techniques you need to use for organic optimization are: –

• Clean toxic links.
• Optimize for image search.
• Optimize for core web vitals.
• Use supporting content to show topic expertise.
• Optimize for “People also ask”.
• Find the best-performing pages of your competitors.

Google is a search engine that solely works for people. Its goal is to deliver relevant and useful data to a user. Thus, sites that fulfill the wants of a user based on their hunt are ranked high, getting more traffic and conversions.

Some methods dealing with optimization don’t give appropriate results and take time but prove effective in the long run. To judge an SEO approach there are ways invented and iterated to deliver the best and far-reaching the public questing their thirst for exploration.

There are several significant Google search algorithms to stay notified and up to date: – 

• GOOGLE PANDA
• GOOGLE PENGUIN
• GOOGLE HUMMINGBIRD
• GOOGLE PIGEON
• GOOGLE’S MOBILE UPDATE (Mobilegeddon)