Salesforce Community Cloud is an online social platform connecting customers, employees, and partners to communicate. It provides the images, records, and data companies need to accomplish their work efficiently.

• It is a new way to connect with customers to share information and collaborate on business processes.
• Communities are created within this platform that can be used for getting clients’ feedback. And also for providing customer support, lead qualification and disqualification, training, and many more.
•  Since it’s up to us to decide how to use its features within and outside our organization.
• However, we can leverage our CRM data by directly connecting with our community or any third-party system.
• Overall, online community software gives the ability to build customized and branded communities for collaboration and streamlined business processes.

Features of Salesforce Community Cloud

• Branded Community: Salesforce Community Cloud helps to build and brand the community to accomplish specific requirements.
• Business Integration by using Salesforce Community Cloud: It provides easy content management as we can create the content in one place and provide it wherever required. It helps in integration, partnerships, and implementations.
• Community Management: It is best when there are thousands or millions of users in the community. It confines the management of members and whole communities.
• Chatter Collaboration: Both employees and customers can also collaborate on projects, find subject-matter experts, get updates, and more. It fosters a more innovative workplace where anyone, anywhere where can contribute ideas.
• Community Groups: It allows communities to share contacts, leads, and records with partners. It centralizes the whole pricing, and inventory, by integrating other third-party systems.
• Customization by Salesforce Community cloud: All in all, it helps in aligning what customers exactly need.
• Case escalation: Moreover, customers can directly create various community cases, and these cases will automatically be escalated based on specific keywords.
• Data Sharing: The salesforce-Community cloud enables easily accessible data and data-sharing options. It connects the partners with the product experts also. It also adjusts the sharing data to provide access to the relevant information only to the specific partners.
• Dashboards and Reports: With the reports and dashboards in Salesforce, it allow users to track and rank the performance of their partner. We can also share the customizable reports with partners to ensure alignment with the main aims and objectives.
• E-commerce: It integrates various e-commerce platforms to create new purchasing opportunities. It enables customers to search for and buy products all in one environment.
• File sharing: However, it gives our file context with secure, social, and mobile file access embedded into our core business processes. As it syncs files across all devices and brings them into one easily accessible location.
• Feed Actions: It also allows us to provide the action which is right in the feed. With the action rights, we can convert the leads into opportunities we have and approve the marketing funds.
• Knowledge Base and Q&A: It has easy access to FAQs and articles empowering customers to find solutions independently of what they need. And it also frees agents to work on more crucial tasks.
• Mobile Optimization: There is access to the community cloud anywhere using the Salesforce mobile app or in any mobile browser. It is for delivering branded, device-responsive collaboration and optimization.
• Personalization: Personalization and its Integration with business data from any system. It centralizes customers, workers, and partners to get their work done in a personalized way.
• Salesforce Automation: Various automatic recommendations of individuals, their needs, behaviors, and interests connect groups, content, and experts for very deep community participation. 

Salesforce Community Cloud Licenses

Salesforce has mainly three types of Community cloud licenses, which are as follows:-

1. Customer Community License: When compared, then it is best suited for thousands and millions of users in the community.
2. Customer Community Plus License: It is an updated version of the Customer Community License. We can use it for both B2B and B2C uses. It provides updated and very advanced sharing options and also gives access to reports and dashboards.
3. Partner Community License: It is the highest license tier that gives access to different objects in Salesforce i.e. Campaign, Leads, Opportunities, etc. We mainly use it as Partner Relationship Management for resellers and other sites for dealers.

Benefits of Salesforce Community Cloud

• Salesforce Community Cloud serves as an interactive confine extension of our brand through its easy-to-use environment. 
• As it also includes community engagement- case escalation, and also e-commerce.
• It helps us to build beautiful, branded experiences using various themes and templates.
• It also allows us to use the Salesforce CMS to create efficient and effective content delivered to any channel.
• It allows us to extend the various business processes for the customers as well as our partners.
• However, it allows us to integrate and customize the data from third-party providers.

Conclusion

In TCI, Salesforce Community Cloud is improving customer engagement, boosting sales, improving customer satisfaction, employee connectivity, and capacity of interaction. It is helpful in collaboration with the consumers, including data insights. However, we are considering these Salesforce customer communities.

Despite the size of the business, we can create a completely functioning portal for our consumers and completely customize their online customer experience.