Datafication is a technological process that transforms social behavior into quantified data. In modern times everything revolves around data. The more precise information about an individual we get by collecting more data. The datafication is not finite to a region, it can be serene globally by technology. Data can be serene practically.
Examples:
There are many examples. But the most common examples of Datafication are:
- Social Media
- Personal life
- Insurance And Banking
- Business
- Customer Relationship Management
- Smart City
Datafication of Social Media:
There are many social media platforms where we use datafication like Facebook, Instagram, Twitter, and LinkedIn. Profile making has become popular on all these platforms in this digital society. These platforms can keep up with your friends and grow your network. However big data companies collect a general idea by tracking users’ behavior and browsing history.
Datafication of Personal life:
It is applied to many fields that affect our personal life. Big data companies gather pieces of information about their targeted audience. Most of the industry is stir up by streaming. However, your data is overblown by the entertainment and media that you consume.
Datafication of Insurance And Banking:
Datafication has transformed the way how companies optimize everyday data in the banking and insurance sectors. The aim is to analyze the data and minimize the financial risk. It provides accurate knowledge about their customers. Data must be use to keep the customers’ personal details safe.
Datafication of Business:
Datafication collects customer information through different channels such as social media, email, and other platforms. This information is used to create personalized campaigns for clients and target the right audience. With the use of real-time data, businesses improve their products and services. However, it collects customer feedback about the quality of products offered by the company. With the use of real data, Artificial Intelligence helps us to make better decisions in various sectors of business. Data protection refers to the actions taken by any company to ensure that personal information is kept safe and secure.
Datafication of Customer Relationship Management (CRM):
Datafication is used by various industries to understand their customer’s personalities and behavior. Customer Relationship Management is the process of combining various strategies and technologies that a company uses to manage and analyze customer interactions and data. CRM systems accumulate customer data across different social platforms. Moreover, CRM provides customer information on past purchases and faster customer service. CRM tools with Salesforce track customer interactions and help in the automation of certain business functions of the sales cycles. The automation tools of Salesforce are necessary to follow leads and build customer fidelity. They are also helpful to obtain new customers.
Datafication of Smart City:
Datafication is the basic requirement to build a smart city and a smart system to work. The sensors obtained the data that are implemented into the smart city, and issues that arise might be noticed and tackled in the areas of digital and information technologies, waste management, and retrofitting. As a solution to traffic jams, commuters can change their routes. Moreover, the sensor that can measure air and water quality, cannot give a clear understanding of pollution levels.
TCI can help you with qualified data
Overall, datafication is a technological process, if we use it intelligently it can transform data into valuable information. Various businesses are already benefitting from datafication and Human Resources is no exception.
We at TCI can help to improve your recruitment processes with a data-driven strategy. Our experts have worked for some of the most valuable brands in the world.
