Salesforce Marketing Cloud – A digital marketing platform it automates marketing across emails, social media-mobile apps, SMS, and websites.

Organizations invest in Salesforce Marketing Cloud (SFMC) which combines all marketing channels in one place. Obviously, marketers are very able to send personalized messages through the right channel at the right time.

• Salesforce Marketing Cloud is a type of Salesforce product that is not only built on the core Salesforce platform. Instead, connectors are used to sync data between core Salesforce and the SFMC account. Once we tap into SFMC, we will realize how powerful this feature-rich product can be.

Uses

Salesforce Marketing Cloud is an automation platform of marketing that is used for:

1. Email marketing.
2. Content creation and management include emails, page templates, images, forms, and coupons).
3. SMS sending and monitoring.
4. Mobile- push notifications which include in-app notifications.
5. Social media marketing includes scheduling and monitoring posts, so that it takes advantage of real-time engagement, and also rich analytics.
6. Visually map out campaign automation and it brings multiple channels in one view.
7. Most targeted online advertising to find lookalike audiences that behave like our current high-value customers.
8. A website that listens to us dynamically tailors webpages to prospect interests.
9. Powerful segmentation, and access to many attributes from our CRM and other sources.
10. Data management and ETL activities eg. import file, file transfer-data removal, SQL query, filter, and also a script. Then we can use all these to create multi-step automated workflows.

SFMC Includes:

Salesforce Marketing Cloud contains two types of modules:

1. Studios: They manage content and specific marketing channels. eg. Email Studio.
2. Builders: They manage data and campaign automation, eg. Journey Builder.

As Salesforce has acquired various technologies, the full SFMC suite is including analytics, CDP, Google-plug-ins, and more.

Marketing Cloud- ‘Studios’

• Email Studio to build emails i.e Content Builder, preview, test, and send.
• Mobile Studio which creates, sends,s and monitors SMS (MobileConnect, GroupConnect). We can also send push notifications (plus silent notifications, in-app messaging, Bluetooth, and also Geo-location (MobilePush).
• Social Studio creates, schedule, and monitor social media posts and can take advantage of real-time engagement, and rich analytics – all in a unified interface.
• Advertisements to align online advertising with our own CRM data. Find new prospects with lookalike audiences that behave like the current high-value customers (also when tapping into Facebook lookalike audiences, and Google similar audiences).
• Web Studio to manage web experiences (ie. landing pages, microsites). CloudPages organize all the web content which includes forms, and also coupons). We can collect data to further personalize web experiences.
• Automation Studio to create marketing automation and data management activities. However, then we can add them to the Journey Builder canvas to make multi-step automated workflows. Example activities include importing multiple files, file transfers, data extraction, SQL query, filter, and script.

Marketing Cloud- ‘Builders’

• Journey Builder (as Marketing Cloud Engagement) It is an amazing campaign automation building experience that visually maps out the ‘journey’ contacts. It will make through our marketing touchpoints. Various segment contacts turn to further targetted audiences using paths, and leverage a sidebar of different entry sources, activities (eg. send SMS), and flow controls.
• Audience Builder to Contact Builder which manages data about contacts and records in Marketing Cloud. It gives access to demographic, behavioral, and other information. It is organized into ‘attribute groups’ (eg. reusable carts), ‘events’, and ‘populations’ that can be segmented.
• Content Builder which builds emails and landing page templates includes reusable/interactive content blocks.
• BrandBuilder to customize the look and feel of our Marketing Cloud account by uploading our company logo and changing the default color scheme to our own. 
• Analytics Builder turns to Standard Reports to built-in Marketing Cloud. Its reports on email campaigns, web and mobile analytics, contact behavior, administrator and monitoring, and more. Use various insights to set marketing goals and refine our customer journeys. 
• Marketing Cloud Connect which is related to the Salesforce to Marketing Cloud connector allows data to sync from the core Salesforce platform to SFMC.

Features of SFMC:

Messaging for each and every step of the customer journey

1. Drag-and-drop segmentation
2. One-to-one content personalization
3. CRM and cross-channel integration
4. Comprehensive, real-time tracking and reporting
5. Pre-built templates and various themes
6. Deliverability tools
7. Email Marketing
8. Marketing Automation
9. Predictive Intelligence
10. Customer Data Platform
11. Also, it helps digital marketers to create personalized email communications.
12. To drive various better customer engagement and marketing ROI (Return On Investment). 
13. To help us build better customer journeys 
14. To enhance customer engagement with brands across channels outside of email as well including web, mobile, social, and ads.
15. To develop real relationships with the customers. 

Business Scenario’s

• Marketing Cloud provides organizations and has strategic ways which help to plan, personalize, and optimize for the customer journey. 
• It is the only platform to build and manage customer journeys, with the ability to connect and interact from any channel or connected device. 
• When organizations connect the number of interactions and combine them with individual customer data and behavioral information, then, marketers are able to generate the types of targeted content that actually drive consumer actions. 
• Also, the most recent Integration of it has broadened the horizons and added value to the existing Marketing Cloud features.
• One of the most significant Marketing Cloud features is that it seamlessly integrates all of any organization’s data. 
• However, in real-time users are able to understand their customers better. They can also increase cross-channel marketing efforts and onboard more employees. 
• And it delivers personalized customer service through the seamless interface that the solution provides. 
• Every customer interaction map and visualized, and Salesforce Marketing Cloud provides guidance on how organizations proceed when specific actions are taken along the customer’s journey.

About TCI

We as an organization will help others to configure and customize your Salesforce Marketing Cloud tools and adjust corresponding business requirements. It is what match your needs.